GRAB YOUR BOOK + BONUSES [26 April 2018 only!]

"A Coaching Revolution" official launch day is Thursday (26th April), when the bonuses will disappear at midnight. The 1, 5, 10 & 20 book order bonuses are below:


It’s already made number 2 on the best-seller list, and with your help I think we could get it to number 1. We just need to get as many sales as possible on the day, so please will you support me with this challenge?


Here’s what I’m offering for anyone who buys it on the day...


Everyone who buys the book on Thursday (whether it’s 1 copy or 100 copies) gets entry into a prize draw for 2 x cinema tickets plus 1 year’s 360 membership for your school (worth up to £3k) – this diagnostic tool helps to eliminate staff inconsistency & makes school improvement faster, easier and sustainable.


5 copies -

As above plus 1 x pass to a BRAND NEW invitation-only online training event on “Developing & Embedding a Coaching Culture” (worth £197).


10 copies -

Same as for 5 copies plus an extra pass to the invitation-only online training (value £394) & a signed copy of the book


20 copies -

Same as for 10 copies plus a 30 minute 1:1 telephone consultation with me (worth £575), a Coaching Health Check for your school (worth £97) and your personal Qs on coaching answered (ltd to first 100 worldwide, around 70 places left due to kindle pre-orders)


It can be kindle or paperback – whatever you prefer.


Just email me your receipt before midnight on Thursday for your bonuses + entry into the draw for the 2 cinema passes and 360 membership. Let me know if you’ve got ANY questions or need more details/help. It will likely be madness on launch day, you get to beat the rush here (1 day ahead of the rest of the world), so thank you for being a loyal coaching in schools community member & follower of my work.




PS Remember to get your purchase order number now (if you need one) so you’re good to go on Thursday!

Here's where you get it on the BIG day: 


a coaching revolution reviews




NEW Coaching in Schools Book – Official Launch Date: 26 April 2018 [A “must read” resource for Education Coaches at ALL levels]


Get the PAPERBACK version here:

Pre-order the KINDLE version here:

This Book Is For You If:

 You’re a Headteacher or Senior Leader who wants a strategy that’s proven to have more impact than anything else on EVERY aspect of school improvement (and has no ‘sell-by’ date!)

 You’re trying to eliminate poor quality teaching, staff inconsistency and underachievement so you can raise standards and stop dreading ‘Results Day’ or getting ‘The Inspection Call’.

 You’re a busy School Leader, Teacher or member of Support Staff and you’d like to take a “Coach Approach” in your everyday work with colleagues, pupils and parents so that you can save time and stop feeling so ‘drained’, ‘overwhelmed’ and ‘under pressure’.

 You want to stop ‘spoon-feeding’ the people you work with so they can become more engaged, more confident and more empowered – and make MUCH more progress!

 You’re open to learning some simple, practical coaching strategies which will immediately make a dramatic difference in improving mental health and wellbeing, behaviour and grades.

 You’d rather do what’s right for your children and what’s guaranteed to get the best outcomes instead of wasting your time, energy and money on the latest government initiative or educational fad.

 You want to learn how coaching has changed dramatically over the years and why ‘old hat’ models (like GROW, TGROW, OUTCOMES, COACH, OSKAR, STRIDE & CEDAR) set off alarm bells and lack impact.

 You’re a new or experienced coach in a school and you want to hone your core coaching skills, fast-track your success or find out how to work less hard and make much more impact in your coaching.

 You’re in charge of coaching or writing coaching into your school improvement plan and you want tips, ideas and a logical strategy for developing and embedding coaching for maximum impact and sustainability.

 You want to be inspired by other schools who have achieved success with my coaching approach.


What People Are Saying About Annie’s Work

“Annie’s approach has revolutionised how we empower colleagues to make the difference in their classrooms. It’s timely, targeted and most importantly the impact is felt across our school community. Not all coaching is the same. If you are thinking of investing in a coaching model then invest in this one – it works!”
Amanda Simpson, Headteacher, Lea Manor High School

“It has had a measurable impact on lesson grades and the quality of teaching & learning.”
Russ Barr, Assistant Director, Schools and Learning, Derbyshire County Council

“It is rare to find CPD that has such an immediate impact. It has transformed the way senior and middle leaders feed back to colleagues after lesson observations and as part of the appraisal process. All too often CPD is aimed at a specific type of school - primary, secondary or special school. As a special school Head I can honestly say that Coaching in Schools is as relevant to our school as any other sector in education. Being coached has really helped me to prioritise and work effectively across two schools.”
Debbie Foolkes, Headteacher, Woodlands Secondary School & Lady Zia Wernher School

“I have completed coaching training before but I prefer Annie's method because it is simple to use, easy to remember and the approach can have impact not only in improving the quality of teaching and learning but can support development of whole school appraisal processes, communication with children and increase the skills of the coach in self-evaluation and reflection.”
Catriona Goldsmith, Headteacher, Palatine Primary School

“We have put well over 40 teachers and support staff through this training and use it with colleagues in partner schools because it works! The methodology of the training means that skills are built up over time and stick. The results are tangible and can be personalised so that both coaches and coachees are motivated to participate – and to come back for more. We have seen the impact in school in terms of classroom practice, leadership, time management and workload management. It is the backbone of our CPD programme.”
Mary Davies, Executive Headteacher, Maiden Erlegh Trust

“As a Headteacher of a very busy secondary school I have found the techniques in the coaching programme have empowered my teams to empower others. The result is that staff have the time to reflect and solve their own problems, ensuring that they are learning how to lead and manage teams in an effective and efficient way.”
Karen Johns, Headteacher, Stopsley High School

“The model and techniques are extremely practical and realistic for use in a school. The training has sharpened my approach and helped the school culture to develop further.”
John Burridge, Headteacher, Lealands High School

“The coaching programme has made a significant contribution to school improvement.”
Martin Reynolds, Headteacher, Brownedge St Mary’s Catholic High School

“Coaching in Schools brings a straightforward approach to helping not only staff but also students, to move forward in their school lives. It gives them the ownership of problems and puts them at the centre of the decision-making process as they explore potential solutions and ideas. A coaching programme which values the person and through which the person feels valued!”
Chris Dean, Headteacher, Icknield High School

“Completing my Coaching in Schools online training has transformed my thinking and the way I speak to and listen my colleagues in different contexts. The 'bite size' units are easy to digest and the modules are convenient to complete - even within busy school days! The tasks are all relevant, useful and easy to dip in and out of. I found the approach enjoyable to complete as well as being extremely powerful in terms of my professional development as a senior leader. My coachee found that our meetings helped her to lead significant improvements within our EYFS setting whilst also developing her skills as a senior leader. Our SLT are now planning on rolling out a coaching programme across the school using the online training with the wider school community.”
Bronya Patmore, Deputy Headteacher, Brinkley Grove Primary School

“Excellent CPD for a number of staff that has had impact across the whole school”
Wendy Wallace, Headteacher, Crow Lane Primary School

“Learning to coach effectively has yielded rewards that reach way beyond individual conversations. Developing attentive listening skills, effective questioning techniques and an understanding of what motivates others is vital for anyone communicating with people. Unlike other coaching courses, Annie teaches these skills as well as imparting a genuine understanding of how coaching works and how it can help others. It has been enormously rewarding to see students and colleagues face challenges with renewed enthusiasm and increased effectiveness as a result of using the techniques in Annie’s program. Put simply, this course will help unlock the potential in others.”
Belinda Sorensen, Head of Campbell House & Careers Counsellor
Scotch College Adelaide, Australia

“Central to Annie's coaching model is a real sense of professional trust that is surely the heartbeat of every great school.”
Joe Richardson, CEO, St Alban Catholic Academies Trust & Headteacher, Cardinal Newman Catholic School

“Just incredible!...It’s helped me to feel less stressed. It’s made a really big difference, and I find it really gets much quicker results.”
Suzette Mondroit, Senior Academic Coach, Passmores Academy
(“Educating Essex” TV Series)

“It was very awe-inspiring as the programme went through, seeing how just wording different things, just small steps made an impact on members of staff straight away. The actual coaching team developed a relationship that supported each other, and that had an impact itself on each of our departments in the wider school. It was the best CPD. The one that has had the most impact. I’ve been teaching here nearly 10 years and it’s been the best CPD that I’ve done. The one that you’ve come back from and said “Oh yes! - This is going to change things.” Not the one you come back from and you throw the notes in the bin – “I’ve had a nice day out and I’ve had a nice lunch!” – The one that I knew was going to have an effect.”
Carol Murray, Coaching Co-ordinator, Salford City Academy

“The most valuable training I’ve ever done, it has long lasting impact on both professional and personal life.”
Elaine White, Director of Green Light Teaching School Alliance, Shelley College

“It helps you to make little changes which make big differences.”
Stuart Foster, PE Teacher, Cowley Language College

“No one prepared me for the fact that a 3 day course would change my life! Coaching not only enhanced my career professional development but also my personal life… it works miracles!”
Lisa Gregson, Head of Key Stage 4, Queen Ethelburga’s Collegiate

“I have seen the percentage of good teaching in school rise from 17% when I started to 43% after 7 weeks.”
Sally Simpson, Headteacher, Parkland Infant School

“The skills and techniques covered and learnt through the "Coaching in Schools" programme have had a significant impact on me. Professionally, within my leadership roles, I am better equipped to support staff without taking on extra work by guiding them to the solutions of the own problems. In my classroom, the subtle changes in the questions I ask have enabled students to become even more independent learners. Despite this being amazing, coaching has probably had its most profound impact on a personal level where I have used the approach of "small goals" to prevent myself being overwhelmed after I received the devastating news that a loved one had a terminal illness. Thank you, Annie and Coaching in Schools.”
Gemma Kelly, Lead Teacher for Maths and Professional Learning, Oak Grove College



Breaching Copyright Makes You Liable for Unlimited Fines & up to 10 Years in Prison

This is an important alert. Please:

  1. Read it carefully
  2. Take any appropriate action immediately
  3. Make sure that your colleagues are aware of the information below.

I was recently shocked to discover unauthorised use of our work, so I’m emailing to remind you that ALL of our concepts, materials and models are ‘copyright’ and are part of a registered trademark. They are our ‘intellectual property’ (IP).

Breaches of copyright and theft of intellectual property are highly illegal and are taken extremely seriously in Law. IP crime can make you and your school liable for unlimited fines for damages, loss of business and legal costs, and a prison sentence of up to 10 years. It also obviously affects your school’s reputation and can result in disciplinary action being taken against you. You may be instantly suspended or dismissed for gross misconduct and bringing your school into disrepute. In law, ignorance is not considered to be a defence.

I’m sure you’d be horrified if you saw someone walking into a shop, helping themselves to something and then walking out without paying. I’m also pretty convinced that you’d think it was fraudulent if someone was making counterfeit money and supplying it to other people.

It’s exactly the same with our coaching system. It’s illegal, underhand and immoral for people to help themselves to our work or copy it or use it without paying.

You are breaking the law if you do things like:

  1. Training others in any of our concepts or models
  1. “Talking someone through” how to coach using the 12-Step Model
  1. “Talking someone through” how to observe and give feedback using our 7 Key Features and feedback model
  1. Showing, lending or giving someone a copy of anything which is our intellectual property. (If they’re registered with us on an approved programme they’ll need to contact us directly to access this).
  1. Sticking a copy of our 12-Step Model up on your office/classroom wall
  1. Making a ‘coaching wall display’ using any of our materials
  1. Retyping, rewriting or changing/adapting any of our materials
  1. Copying or converting files into any other format
  1. Removing our information and/or adding your school’s logo to our materials
  1. Making, supplying or distributing unauthorised copies of our materials to others in any format
  1. Sharing your login details with someone
  1. Role-playing or demonstrating a ‘coaching’ or ‘feedback’ session using our models

In a nutshell, your programme trains YOU to coach and gives YOU the right to use our materials when you’re coaching other people.

I can understand our trainee/graduate coaches wanting to share information because they’ve found it so valuable in their personal and professional lives. In this case please recommend that your friends and colleagues complete the training themselves. There are 2 options:

  1. You can apply to become an Accredited Trainer with us; or
  2. Ask your friends/colleagues to enrol on one of our approved courses.

We have various packages available to suit different budgets. So, if any of your friends or colleagues would like to be trained in any aspect of our work, just let me know. We can then discuss the best way forward and work out a suitable payment plan for you.

Please remember that is a small family business, not some big faceless ‘corporate machine’ who might not notice if someone steals something from them or rips them off! I’ve personally invested 18 years of my time and in excess of £100,000 building my coaching system for one reason – because I wanted to make life better and easier for people like you.

As you may know, I left education several years ago to deliver the coaching programme in the business world. It was extremely lucrative and I was able to earn a fortune (which is obviously not possible in education). I decided to give that up and come back to work in education because it didn’t feel right that people in schools were missing out on something so powerful.

Since then I’ve kept our fees as low as possible. I’ve taken as little money as possible out of the company, and I’ve reinvested as much money as possible in developing resources which reduce stress levels, enable people to work more successfully and help to improve schools. Feedback consistently describes our programmes as “transformational” and “life-changing”. Therefore, I find it very frustrating when individuals betray my trust by breaching copyright and stealing my intellectual property. This is my livelihood and I too have bills to pay, and so do my staff, so I’m sure you will appreciate that I cannot allow everything I’ve built to be destroyed by the actions of a few individuals.

Thank you for taking the time to read this. I know that the vast majority of people wouldn’t behave in this way. However, I also know that some people aren’t aware of the serious legal implications of copyright infringement, so I hope that this communication has raised awareness and will help to avoid potential prosecution.

I am therefore requesting that you:

  1. Ensure your colleagues are clear about intellectual property infringements and the consequences
  1. Take action to cease any known infringements immediately
  1. Stand up for what is right by stopping and reporting any known infringements (now or in the future) to me immediately
  1. Contact me if you have any questions or require any further clarification at all
  1. Save this message for future reference

Thank you for your continued support, your professionalism and your integrity. It’s these values that will help us to eliminate any malpractice.


Annie Boate
Founder & Managing Director